Our story

Chronic illness care mostly happens at home, in the stretch of weeks between clinic visits, and it mostly falls on family. A parent managing blood pressure medication. A grandmother who feels fine and quietly stops taking her tablets. A son in another city who has no way of knowing whether either of them is okay.

Most tools built for this problem assume you can download an app, pay a monthly fee for a device, or get to a clinic regularly. For a lot of families, none of that is realistic. What is realistic is WhatsApp: it's already on the phone, it barely touches data, and nobody has to learn how to use it.

So that's what we built on. MAATLA sends medication reminders at the times a patient actually chooses, and if a dose isn't confirmed, it tells the family member they've nominated. No guessing, no waiting for a phone call that might not come.

We didn't want health information to be the next thing that gets cut when money is tight, so it isn't a separate product. Weekly health messages and the Family Health Academy are part of every plan, delivered the same way as everything else: over WhatsApp, at no extra cost.

We're also building a network of trained volunteers, the Community Responder Network, so that families have somewhere to turn while an ambulance is on its way, not instead of one. It hasn't launched yet. We'd rather build it properly than rush it.

That's the whole idea: meet families on the phone they already have, in the app they already use, and close the gap between a missed dose and someone knowing about it.